Welcome to: The Naughty Aughties®

Dawn of a New Millennium,Decade of Change (2000-2009)

The only NUMERICAL & MNEMONICALLY correct phrases to name the century's first decade are AUGHTIES, NAUGHTIES, NAUGHTS, AUGHTS or NAUGHTY AUGHTIES.

A few suggestions use one or more specific events that occurred during the decade. They will probably never be used from a radio and broadcasting point of view because they do not encompass this whole decade and they aren't pleasing to the ear.  Radio stations introduce their programming along the lines of “Music from the 80s, 90s and Today”.  Soon, they’ll be replacing it with “Music from the 90s (NineTIES), ______TIES and Today”.  The best choices contain either AUGHTIES, NAUGHTIES, NAUGHTY AUGHTIES, NAUGHTS or AUGHTS.  Using events usually requires one to use adages like "The Age of" or "Era" which is more descriptive of a time period, not necessarily an actual decade.  There is a huge difference between what a decade is "remembered for" versus what a decade is "referred to as".

Aughties®, Naughties®, Naughts®, Aughts® and Naughty Aughties® are registered trademarks for the production, distribution and/or broadcasting of music, video, television and radio programs and/or clothing apparel.  Reasonably, they are often confused with merely the name of the first decade of the century, currently the Years 2000-2009. 

Entrepreneur, Scott Pedersen, of Ithaca, NY, has continually watched labels placed on each decade.  The Roaring Twenties, Fabulous 50s, Sexy 60s, Super 70s and so forth.  Record labels distribute music compilations, studios broadcast shows reflecting on memorable people and photographic images and clothing companies coordinate fashion lines for each decade. 

Why Naughty Aughties®?  We NEED an identifier.  Not many people can pinpoint the actual years of Generation X and Generation Y, the Stone Age or the Industrial Revolution.  Naughty Aughties® and its offshoots leave no doubt to this identity as “naught” and “aught” both mean zero.  Jazzing up “Naught” to “Naughty” and combining it with “Aughties”, inadvertently describes the tone of the first decade that includes the Years 2000-2009.  Marketing sense tells us that the 00’s are not memorable enough nor are they appealing to the public.  Naughty Aughties® is simple, catchy, rhymes and intimates fun and mischievous behavior, as well as being sweet and sexy.  Previous decades are easily identifiable and well marketed, but until now, there seemed to be no cohesion for the years 2000-2009.  Naughty Aughties® fills the void in a fun and “roll off your tongue” sort of way. 

Obviously, many “naughty” things have occurred in the entertainment, political, sporting and economic arenas from global, national and local perspectives that may depict our moral compass.  Jackson’s Superbowl Half-time show, OJ Simpson, Britney Spears, Enron, Martha Stewart, Cheney and Clinton are just a few highlights.  Can you come up with more?  Sure, you can! 

Become an official licensee of Naughty Aughties®, Naughties®, Aughties®, Naughts® and/or Aughts® and capitalize on this once in a century opportunity.

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